In 2011, Sarah opened a small business in Baraboo –The Jewelers Edge. At the time, her husband was wheelchair bound and unable to work. They had three kids between middle and high school and Sarah was the sole income provider for her family. She knew the risks of opening a small business and took a chance. She fought through the first five years to find success. She learned the importance of being connected to other businesses with the same mindset, drive and expectations. Sarah has spent the last five years as the BID (Business Improvement District) president for Baraboo. She held a seat on the Downtown Baraboo Incorporated group for many years and was part of the branding initiative team for Baraboo. She understands the struggles facing all of us. From raising a family, COVID, running a farm or small business, she knows the hard work it takes. Sarah currently lives in Pardeeville but looks forward to moving to Baraboo after her daughter graduates from high school.

Kevin Larson (Elected Incumbent) is a lifelong resident of the Westby and Viroqua communities. He attended Westby High School and graduated from UW-River Falls with a degree in animal science. For the past 10 years, he has been a Sales Agent for Corteva Agri-Science (Pioneer). Kevin has been a five-year member of the WCCU Board where he also serves on the personnel and ALCO committees, a member of the Vernon County Fair Board, the Vernon County Farm Bureau Board, and a member of the Viroqua FFA Alumni, Vernon County Holstein Association, and the Westby-Coon Prairie Lutheran
Church. His past work experience includes livestock nutrition sales and consulting with Star Blends, Nelson Agri-Center, and Land O’Lakes. Kevin was also a self-employed dairy farmer for ten years. He and his wife, Julie, have two grown children and live on a 300-acre crop and small dairy and beef farm in rural Viroqua.

Sarah has been honored to represent and serve WCCU members since being appointed to the WCCU Board of Directors in April of 2016. Sarah currently serves on WCCU Asset Liability Management Committee and chairs the WCCU Personnel Committee. She also currently serves as Board Treasurer and has previously served as Board Secretary. Sarah has earned the designation of Certified Credit Union Board Member (CCUB) from CUNA. Sarah is a graduate of the University of Wisconsin Platteville with a degree in Business-Finance and has been a Tax Accountant with Accounting and Tax Service of Viroqua for the past 10 years. She previously spent 6 years as a Licensed Financial Advisor, holding her Series 7, 66, and insurance licenses. Outside of tax season, you can find Sarah helping in the classroom at both River Valley and Ithaca Public Schools. Sarah lives with her husband, Mike, and two young children in the Richland Center area.

Jayson is the Chef/Owner of J’s Pub & Grill in Reedsburg. He is originally from Eagle River, WI, and grew up in Port Byron, IL, a farming community along the Mississippi River. Jayson graduated from Riverdale High School in 1989, and attended Blackhawk Community College in Moline, IL for the Culinary Arts program. His early professional career included working at supper clubs, a private country club, and a couple fine dining restaurants on the Mississippi River. He moved back to Wisconsin in 1999. He opened Damon’s Grill at the Kalahari Resort as the Executive Chef, moving up to General Manager, and Assistant Food and Beverage Director of Kalahari in his 8 years there. Jayson also worked at Christmas Mountain as the Food and Beverage Director, before going back to Kalahari and Trappers Turn prior to opening his own restaurant. For over 9 years now, Jayson has enjoyed the challenges of owning his own restaurant and has embraced becoming part of the Reedsburg Community. As his business continues to grow, he has found many ways to give back to the community, and takes great pride in being known for that. There is rarely a fundraiser that doesn’t include something from J’s Pub & Grill. Jayson recently purchased land connected to the restaurant and has plans for expanding the business. Jayson is currently on the Board of Directors for the Reedsburg Area Medical Center Foundation. He and his wife, Jennifer, live in Wisconsin Dells with their 2 boys, ages 14 and 18.